About Samantha

Samantha Willis, a writer and journalist whose experience in print, digital, and broadcast media spans 12 years, is currently Commentary and Deputy Editor at the Virginia Mercury, one of the state’s leading nonprofit newsrooms.

Samantha’s work has appeared in publications including Glamour Magazine, Essence Magazine, HuffPost Life, Scalawag Magazine, DownBeat Magazine, and the Columbia Journalism Review, and within a wide range of Virginia-based media including WRIC ABC 8News, NBC 12 News, the Richmond Times-Dispatch, Richmond Magazine, Style Weekly, the Richmond Free Press, the Virginia Mercury, Virginia Public Radio (WVTF), and VPM (Virginia's Home for Public Media).

Before joining the Mercury in November 2022, Samantha was editorial producer at VPM News Focal Point, a weekly television news show that she helped launch in February 2022.


WRITING, Reporting AND PRODUCING

Willis' writing and producing consistently center African American history, culture and perspectives, and also explore contemporary issues that impact all members of our society. A few examples of her recent work:

Samantha Willis poses with civil rights leader, writer and editor, Esther Cooper Jackson, following an interview in Boston, Massachusetts, in Nov. 2016.

Willis has interviewed a plethora of African American history-makers: iconic poet and author Nikki Giovanni; groundbreaking NASA engineer Dr. Christine Darden and "Hidden Figures" author Margot Shetterly; legendary pianist Herbie Hancock; visual artist Howardena Pindell; Grammy-nominated songstress Jazmine Sullivan; gospel music artists Rev. Cora Harvey Armstrong and Fred Hammond; Freedom Rider and wife of the late Rev. Wyatt Tee Walker Theresa Walker; and late civil rights activist Esther Cooper Jackson, pictured here, among others.


Awards and Recognition

Willis' writing, producing and other media work have garnered multiple awards:

  • Most recently, in June 2023, Samantha and her former VPM News Focal Point colleagues won an Emmy award for Best Public Affairs Program (Single Program) for Focal Point’s eighth episode, on mental health; Willis was editorial producer for the show and produced an interview between Focal Point host Angie Miles and Congressman Bobby C. Scott featured in that episode.

  • In May 2023, Willis was nominated for a Capital Emmy Award for Best Historical/Cultural Long Form Content for Hanover church anchors historic Black community of Brown Grove,” a short documentary Willis produced and reported with Martin Montgomery, director of photography/editor, which debuted on VPM News Focal Point in February 2022.

  • In April 2023, Willis won First Place Best Light Feature in the Virginias Associated Press Broadcasters Awards for “Rev. Cora’s Gospel, a short documentary she reported and produced with Martin Montgomery, director of photography/editor.

  • in September 2022, VPM News Focal Point won first place in the News & Public Affairs category of the 54th Annual Public Media Awards, and the Black Churches of Virginia Series, which Willis reported and produced, was a finalist in the Cultural Feature category of the same contest.

  • In April 2021, her reporting and columns on COVID-19 and the sweeping racial reckonings of 2020 earned Willis a second place award from the Virginia Press Association.

  • Willis earned a Virginia Press Association first place award in April 2020 for specialty arts writing, for her feature story on a University of Richmond photo exhibition in which city residents shared their lived experiences during the Civl Rights Era.

  • In August 2019, Willis was presented with a Community Healer Award in the Spirit of Toni Morrison for excellence in journalism and creative writing at the Valuing Black Lives Summit at Virginia Union University.

  • In April 2019, her feature article about Brook Field Park, where Arthur Ashe first discovered and honed his love for tennis, helped Richmond Magazine win the Award for Journalistic Integrity and Community Service from the Virginia Press Association; it is the highest award the organization bestows.

  • Willis has presented her work at conferences of the National Association for the Advancement of Colored People (NAACP), the Association for the Study of African American Life and History (ASALH), World Information Architecture Day, and the University of Michigan's School of Environment & Sustainability.


The Unmasking Series

#UnmaskingRVA was held in Richmond, VA in 2016. The series was co-created by journalist/writer Samantha Willis (on left, in yellow dress) and Richmond Magazine. (Photo by Jay Paul)

#UnmaskingRVA

Unmasking RVA, 2016-17: In 2016, while working full time as arts editor at Richmond Magazine, Willis co-created the Unmasking Series, a multi-day, anti-racism dialogue and workshop program. The series began in Richmond after a blackface scandal rocked the city (Search #UnmaskingRVA on social media to learn more).

Willis co-created #UnmaskingCville in 2018 with Virginia Humanities; she is pictured here (in blue) before co-moderating the series’ panel on June 22, 2018 with Virginia Humanities’ Justin Reid. (Photo courtesy Virginia Humanities)

#UnmaskingCville

Unmasking Cville, 2018: The Unmasking Series continued in Charlottesville (#UnmaskingCville) in June 2018, nearly a year after white supremacist groups brought deadly violence to the city. This program was presented in partnership with Virginia Humanities, the Virginia Education Association, and several other community organizations.

Unmasking Hampton Roads co-creators Vivian Oden (Vice President for Special Projects, Hampton Roads Community Foundation) and Samantha Willis speak at the Nov. 21, 2020 program held at Tidewater Community College - Portsmouth Campus. (Photo courtesy…

#UnmaskingHR

Unmasking HR, 2019: In partnership with Virginia Humanities and the Hampton Roads Community Foundation, Willis developed and presented an Unmasking program in the south Hampton Roads region (#UnmaskingHR) in October and November 2019.

Unmasking Peninsula, a two-day virtual experience Willis co-created with Hampton University and Hampton Roads Community Foundation in April 2021, featured two panel sessions on 4/23, one discussing race-based trauma, the other gender-based trauma. (…

#UnmaskingPeninsula

Unmasking Peninsula, 2021: Most recently, in April 2021, Willis co-created Unmasking Peninsula (#UnmaskingPeninsula) – a totally virtual, two day series focused on race- and gender-based trauma – with Hampton University political science professor Dr. Sarita McCoy Gregory, in partnership with the Hampton Roads Community Foundation. In addition to organizing panel sessions and workshops discussing race- and gender-based trauma, Willis led the creation of a virtual exhibition for this program, featuring art, music, and poetry by Hampton University students, Teens with a Purpose, and The Society, Inc. artists.


PubLic Speaking + Community Service

A longtime advocate for racial justice, Willis was active in the National Association for the Advancement of Colored People (NAACP), and held leadership roles at the county, state and national levels of the organization throughout her high school and college years. In 2007, she traveled to Italy as part of a delegation of NAACP leaders, civil rights activists, and faith leaders; she helped lead non-violent conflict resolution workshops with youth there. Since starting her professional career, Willis has volunteered her time, energy and resources to a variety of groups including:

Richmond Times-Dispatch Community Advisory Board

•Rosel Schewel Fund Committee, Virginia Humanities

•Black History Mystery Advisory Committee, Black History Museum & Cultural Center of Virginia

The Podium Foundation

Girls for a Change

Afrikana Independent Film Festival

•The Richard T. Robertson School of Media and Culture at Virginia Commonwealth University

Richmond Young Writers

Fire, Flour, Fork Festival

•Library of Virginia

Habitat for Humanity

The Office of Multicultural Student Affairs at Virginia Commonwealth University

Richmond HER

BLK RVA campaign, Richmond Region Tourism

The Association for the Study for African American Life and History (ASALH)

Virginia Press Association

Richmond User Experience

The Virginia Folklife Program;

RVA Critical Arts Writing Program

Children’s Book: The Little Adventures of Bella & DJ: Travels in Virginia

In 2011, Willis’ first book was published, “The Little Adventures of Bella & DJ: Travels in Virginia,” illustrated by Kelly Cleary. In this colorful story geared towards young readers ages 5 to 10, two dogs travel to five different cities across the state, learning fun facts about each location along the way. On a limited book tour, Willis presented her story to students at five public schools in the Richmond region. Read the book for free below:

Bella and DJ are best friends who love to explore. Whether they are bike riding down Monument Avenue in Richmond, building sandcastles at Virginia Beach, picking apples or hiking the Appalachian Trail, Bella and DJ love to be outside, trying new things and being active!

Family & Personal Life

A graduate of Hanover County Public Schools, Willis studied English and Creative Writing at Radford University. She is a member of the Ida B. Wells Society for Investigative Reporting, and currently serves on the Richmond Times-Dispatch Community Advisory Board, the Rosel Schewel Fund Committee (Virginia Humanities), and the Black History Mystery Advisory Committee (Black History Museum & Cultural Center of Virginia). Willis, a lifelong gospel musician and singer at the historic Mt. Carmel Baptist Church in Doswell, lives in Hanover County, Virginia with her husband Jamaal and three sons David, Darius and Jamaal II.

Jamaal and Samantha Willis with their sons David (far right), Darius (far left) and Jamaal II (center), spring 2020 (photo by Jeremy Howard).

Jamaal and Samantha Willis with their sons David (far right), Darius (far left) and Jamaal II (center), spring 2020 (photo by Jeremy Howard).